The Notre Dame Brand
The Dome is only part of the story. As communicators at Notre Dame, we are stewards of one of the great stories in American higher education. Consistency (not to be confused with uniformity) and quality in articulating the University’s core focus areas serve to make the University stronger, including its individual parts.
Expressions of the Notre Dame brand should honor the University’s rich legacy and future aspirations. Notre Dame seeks to become the premier Catholic research university for the 21st century. It is unwavering in its commitment to its Catholic character and to providing unparalleled opportunities for inquiry for students and scholars, both here in South Bend and around the world.
The boldness of this vision can be traced to the University’s founding, when a French priest named Rev. Edward Sorin, C.S.C., trekked through the brutal Indiana winter to take possession of land on which he would start “a great university for Our Lady,” that would, in Father Sorin’s words, become a “force for good in this country.” Now, in keeping with Father Sorin’s audacious vision, we broaden our area of focus to include the world.
Notre Dame is a single university with many parts.
Notre Dame is a mission-driven institution.
Notre Dame has a distinct look and feel.